REFY Beauty
Founder Snapshot
Jenna Meek & Jess Hunt
Co-Founders, Jenna is CEO, and Jess is Creative Director, REFY Beauty
Jenna Meek and Jess Hunt met on a shoot for Jenna’s brand SHRINE. Jenna watched Jess (a fashion and beauty creator) do a really complex, many step, brow routine. Jenna was really intrigued by how good it looked, and how complicated it was, and said there has to be an easier way to do this. The two messed around on their phones at the shoot to come up with the concept, and a couple weeks later Jenna called Jess to see if she wanted to start a company together. In 2020, they launched Brow Sculpt. It is a wax-gel hybrid that collapsed Jess's brow routine into three steps. It sold out in under six weeks with a waitlist of over 100,000 people. Refy hadn't even spent money on paid ads. The brand has since expanded into mascara, lip products, body care, and skincare, always with the same philosophy: do less, better. Every product in the line has been developed to replace multiple steps. The brand is vegan, fragrance-free, cruelty-free, and Leaping Bunny certified.
Brow Sculpt
$26
The product that started it all. A wax-gel hybrid that sculpts, shapes, and sets brows for 12 hours with no crunchiness and no flaking. I gushed a bit over the product earlier so I’ll leave it at that.
Shop NowMy Take / Katie Galano, Female Founded
“I never jump on complicated beauty trends, mostly because I’m lazy, so I love when looks are achievable with less work.”
I’m Italian, so throughout my life I never really understood the obsession with eyebrows. All I knew was get rid of the unibrow, and lightly shape. My mom always said they would thin, and she was right! I started to become hyper-focused on a good brow once mine started to thin, but I knew I would never have the stamina for some of the brow routines my friends have. This is definitely used on a rare “full face” kind of day for me, but when I use it, I feel incredibly put together. I also love the commitment on site to different faces. It’s not just different skin tones, but people with different shaped eyes and noses, different textures, varying redness. As someone with really nice skin texture, but rosacea and stubborn eczema patches, I just love to know that differences have been thought about, and the models are a true acknowledgement of that.
