The Edit
Curated guides,
real founder stories
Brand roundups, product guides, and essays from two sisters who spend way too much time thinking about which brands deserve your money — and why.
Featured
Brand Guide
Beauty · Brand Guide
The Best Female Founded Beauty Brands of 2026
The best female founded beauty brands of 2026: Tower 28, MERIT, Kosas, Saie, and REFY are the brands we return to again and again, with clean formulas, compelling founders, and real results. Below: what makes each one worth your money, what to shop first, and a direct link to each brand's full spotlight.
KG
Katie · 5 brands · Apr 2026The Edit — Weekly
Good finds, every Tuesday
One featured brand, a few products worth trying, and the founder story we can't stop thinking about. No noise.