Tower 28
Founder Snapshot
Amy Liu
Founder & CEO, Tower 28, Tower 28
Amy Liu is has an incredible resume including Kate Somerville, Josie Maran, and Smashbox, but she couldn’t actually use a lot of the products from the brand she worked for because of her sensitive eczema prone skin. She toyed with the idea of starting her own line of skincare products, but was hesitant. Then, a part of her story I particularly love, her friend pushed her to do it, and even became her first investor (we all need friends like this!). Amy created the first makeup brand full complaint with the National Eczema Association guidelines, and after only five years, has a multi-million dollar company with prime shelf space at Sephora. She is also a mom of three, a second-generation Chinese-American, and the founder of Clean Beauty Summer School, a program that creates community and access for BIPOC beauty founders. She started Tower 28 in her forties. She figured it out. I am inspired by Amy, and aspire to be like her in my career and philanthropy.
SOS Daily Rescue Facial Spray
$28
The ingredient list is three things: water, sodium chloride, hypochlorous acid. Hypochlorous acid is naturally produced by your own immune system. It’s anti-inflammatory, antibacterial, and one of the most effective ingredients for calming angry skin that most people had never heard of before TikTok got hold of it. Once it went viral, it went viral. Before-and-afters flooded the comments. People with cystic acne, eczema flare-ups, post-workout breakouts, and rosacea redness were all posting the same reaction: why did it take me this long to find this. For rosacea-prone skin specifically, it calms visible redness. Tower 28's chemists spent eight years stabilizing hypochlorous acid before launching this spray, because the ingredient is notoriously fickle and historically unstable. The result is now the only hypochlorous acid spray recognized by all three leading U.S. skin health organizations, the National Eczema Association, the National Rosacea Society, and the National Psoriasis Foundation. Use it morning and night on clean skin, or spritz it over makeup whenever your skin needs a reset. In clinical trials it reduced visible redness in 60 minutes. The TikTok comments just confirmed what the science already knew.
Shop NowMy Take / Katie Galano, Female Founded
“I read the label on my old moisturizer while pregnant and never felt the same about it again. Tower 28 was the safe staple I had been looking for.”
I had a moisturizer I loved for my rosacea skin — until I got pregnant and actually read the label. The ingredient list was longer than I expected, and almost none of it was pregnancy safe. It's hard to feel safe using a product after it wasn’t safe to use that same product. After my second baby, I developed a patch of eczema that just wouldn't go away. Testing new skincare is expensive. If something irritated my skin, it felt like I was just throwing money away in trying it. I wasn't actively looking for Tower 28 but the red packaging caught my eye in Sephora one day. Then I saw the National Eczema Association stamp and decided to try it. The texture is different from anything I've used. It’s matte-like, thick and moisturizing but not heavy in the way that makes you feel like your skin can't breathe. I love it. My only struggle is the bottle is small, but I’m sure that's just the cost of formulating with ingredients you can actually trust.
